Advertisement & Communication Policy
Company: Dazz Tech Private Limited | Brand: Palpable
1. Purpose and Scope
The purpose of this policy is to ensure that all marketing, advertising, and promotional activities conducted by Dazz Tech Private Limited and its authorized Direct Sellers are transparent, fact-based, and fully compliant with the Consumer Protection (Direct Selling) Rules, 2021 and the ASCI (Advertising Standards Council of India) guidelines.
2. Mandatory Compliance Standards
All advertisements for "Palpable" products must adhere to the following:
- Truthful Representation: No false or misleading claims regarding the grade, quality, characteristics, or benefits of the products.
- Price Accuracy: Advertisements must clearly state the Maximum Retail Price (MRP). Any discounts must be genuine and not based on inflated base prices.
- Scientific Validation: Health or performance-related claims must be backed by documented evidence or lab reports. Terms like "100% Guaranteed" or "Permanent Cure" are strictly prohibited unless scientifically proven and pre-approved by the company.
3. Digital & Social Media Protocol
To protect the brand identity of Palpable, all Direct Sellers must follow these digital rules:
- Identity Disclosure: Every social media profile used for business must clearly state: "Independent Distributor of Palpable (Dazz Tech Private Limited)."
- No Unauthorized Ads: Direct Sellers are prohibited from running paid Google Ads, Facebook Ads, or YouTube Ads using the brand name "Palpable" or "Dazz Tech" without written authorization.
- Anti-Spam Policy: Unsolicited commercial communications (spamming via WhatsApp, Email, or SMS) are strictly forbidden under the Direct Selling Rules.
4. Intellectual Property (IP) Protection
- Trademark Usage: The name "Palpable" and its associated logos are the exclusive property of Dazz Tech Private Limited. Unauthorized modification of the logo or branding materials is a breach of contract.
- Approved Creatives: Only company-issued banners, videos, and brochures may be used. Any self-designed marketing material must be submitted for compliance review before public use.
5. Prohibited Practices (Zero Tolerance)
The following activities will result in immediate termination of the distributor agreement:
- Deceptive Earnings Claims: Promising "Quick Wealth" or "Passive Income" without explaining the effort and sales required.
- Product Comparisons: Making derogatory or false comparisons with competitors' products.
- Pyramid Promotion: Advertising the business model as a recruitment-focused scheme rather than a product-sales-focused model.
6. Indemnification & Liability
> Legal Disclaimer: Any Direct Seller who publishes an unauthorized or misleading advertisement shall be personally liable for any legal consequences, fines, or damages arising from such actions. Dazz Tech Private Limited shall not be held responsible for any independent claims made by distributors that exceed the official product label information.
7. Monitoring and Penalty Framework
The company reserves the right to monitor offline and online advertisements.
- Level 1 Violation: Formal warning and immediate removal of the advertisement.
- Level 2 Violation: Suspension of the distributor ID and withholding of commissions.
- Level 3 Violation: Permanent termination of the partnership and potential legal proceedings.